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The game, developed by Rovio Mobile, is a puzzle style video game where players launch birds with a slingshot at wicked green pigs or the structures that those pigs occupy. The structures on each level are made of materials such as ice, wood, and stone. The object of the Angry Birds game is for the player to eliminate all the pigs in each level by either hitting the structures using the slingshot to destroy them, which causes them to collapse and kill the pigs.
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What is Angry Birds?
In different levels of the game, special objects such as explosive crates and rocks are found, and may be used to help destroy pigs and structures. The game is broken up in to several episodes, each containing multiple levels. The first episode is called "Poached Eggs," which begins the birds' quest to go after the pigs who stole their eggs. Rovio also released Halloween and Christmas themed editions of the Angry Birds game in 2010.
Game FAQs
The game was first released for Apple's iOS in December 2009, which made the game available for most iPhone, iPad and iPod users, and Rovio has said that they have sold over 12 million copies, with all of downloads attributed to the iPhone app. This success has led the company to design versions for other smartphones such as those using the Symbian or Android operating systems.
The Android version is free and depends on marketing based revenue. In its first 24 hours of availability, the Android version was downloaded one million times, causing the server to crash at point. The company has seen over 30 million downloads from its free app versions, including "lite" versions for other systems. Versions of Angry Birds have now been released for both PCs and gambling consoles as well and is expected to be as popular as the iPhone app.
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Why so Popular?
The combination of low cost with its addictive game play and comic tone has led the Angry Birds iPhone game to be downloaded over 50 million times in total across all systems. According to recent statistics, Angry Birds sees over 200 million gambling minutes per day!
In March 2011, Angry Birds Rio, will tie in with the release of the 20th Century Fox animated film "Rio," which is scheduled to be available for iOS and Android. The Angry Birds characters will appear in Rio de Janeiro and try to rescue other birds, including those from the film. There has also been some talk of an animated feature film for the birds themselves, but such a film will be further off in the future.
For a game that cost about $140,000 to create initially, it now earns over $2 million per month with half from sales and half from marketing. The game has also received positive reviews and Conan O'Brien has even mentioned Angry Birds on his late night tv show. The overwhelming popularity has led to cross merchandising, which has included t-shirts, plush toys of the birds and the pigs, as well as an upcoming board game version.
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